Perception of quality and implicitness of promises in medical services : a study in the military polyclinic of Rio de Janeiro
Irene Raguenet Troccoli and Vitor Martins Manhães
| Year of publication: |
2022
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|---|---|
| Authors: | Troccoli, Irene Raguenet ; Manhães, Vitor Martins |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 1, p. 23-42
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| Subject: | Credence attributes | implicit promises | medical services marketing | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1989748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336369