Perceptual Mapping of SED & Brand Evangelism To Purchase Car
Year of publication: |
[2021]
|
---|---|
Authors: | Choudhury, Madhusmita ; Mishra, Bidhu Bhusan ; Mohanty, P. K. |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kraftfahrzeug | Motor vehicle | Markenimage | Brand image | Kfz-Markt | Automotive market |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Madhusmita C , Bidhu B.M & Mohanty P.K (2019) “Perceptual Mapping of SED & Brand Evangelism to purchase car” International Journal of Management, Technology and Engineering, Vol 9(Issue –VI)ISSN no – 2249-7455 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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