Performance Regimes and Marketing Policy Shifts
| Year of publication: |
2007
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|---|---|
| Authors: | Pauwels, Koen ; Hanssens, Dominique M. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 3, p. 293-311
|