Periodic versus aggregate donations : leveraging donation frequencies to cultivate the regular donor portfolio
Year of publication: |
2023
|
---|---|
Authors: | Minguez, Ana ; Sesé, F. Javier |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 2, p. 283-299
|
Subject: | Theorie | Theory | Portfolio-Management | Portfolio selection | Fundraising |
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