How does relationship length influence donation amount over time for regular members of nonprofit organizations : the moderating role of donation frequency
Year of publication: |
2022
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Authors: | Minguez, Ana ; Sesé, F. Javier |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 32.2022, 3, p. 432-451
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Subject: | Regular members | Organizational commitment | Relationship length | Donation amount | Donation frequency | Fundraising | Nonprofit-Organisation | Nonprofit organization | Mitarbeiterbindung | Employee retention |
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