Social norms and recognition in social fundraising campaigns : the moderating role of self-construal
Year of publication: |
2022
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Authors: | Minguez, Ana ; Sesé, F. Javier |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2022, 1, Art.-No. e1706, p. 1-15
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Subject: | Fundraising | Soziale Norm | Social norm | Nonprofit-Organisation | Nonprofit organization |
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