Persoectuvas de análisis en la creación de valor para el cliente en las relaciones comprador-vendedor : un estudio empírico
José Ángel López Sánchez, María Leticia Santos Vijande, Juan Antonio Trespalacios Gutiérrez
| Alternative title: | Analytical perspectives for customer value creation in buyer-seller relationships : an empirical study |
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| Year of publication: |
2010
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| Authors: | López Sánchez, José Ángel ; Santos Vijande, María Leticia ; Trespalacios Gutiérrez, Juan Antonio |
| Published in: |
Información comercial española : ICE : revista de economía. - Madrid : [Verlag nicht ermittelbar], ISSN 0019-977X, ZDB-ID 731239-8. - Vol. 854.2010, p. 123-147
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| Subject: | value creation | marketing | business markets | empirical study |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zusammenfassung in englischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104482