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How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami, (2018)
The self and the brand
Kirmani, Amna, (2009)
Are consumer and brand personalities the same?
Huang, Hazel H., (2012)
Personal Branding as an Expatriate in Austria
Park-Tonks, Joanna, (2013)