Personalized digital marketing recommender engine
Year of publication: |
2020
|
---|---|
Authors: | Behera, Rajat Kumar ; Gunasekaran, Angappa ; Gupta, Shivam ; Kamboj, Shampy ; Bala, Pradip Kumar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-24
|
Subject: | Customer relationship management | Personalized digital marketing | Recommender engine | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization |
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