Perspectives : measure proliferation in advertising research : are standard measures the solution?
Year of publication: |
2021
|
---|---|
Authors: | Bergkvist, Lars |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 2, p. 311-323
|
Subject: | Measurement | methodology | P-hacking | psychometrics | standard measures | Standardisierung | Standardization | Messung | Werbewirkung | Advertising effects | Werbung | Advertising |
-
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars, (2019)
-
Bergkvist, Lars, (2020)
-
Diehl, Sandra, (2016)
- More ...
-
Strategic and operational remanufacturing mental models
Moosmayer, Dirk C., (2020)
-
Ethics and finance : an empirical study of ethical judgments and attitudes
Bergkvist, Lars, (1995)
-
Business ethics and the financial community
Bergkvist, Lars, (1994)
- More ...