Perspectives on the European marketing strategy of US multinationals
Year of publication: |
1976
|
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Authors: | Young, Stephen ; Hood, Neil |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 10.1976, 5, p. 240-256
|
Subject: | Absatzpolitik | Unternehmung internationale | Vereinigte Staaten | Europa |
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