How European companies control marketing decisions abroad
Year of publication: |
1977
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Authors: | Picard, Jacques |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 12.1977, 2, p. 113-121
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Subject: | Absatzpolitik | Vereinigte Staaten | Unternehmung internationale | Europa |
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