Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model
Year of publication: |
2009
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Authors: | Alkhateeb, Fadi M. ; Khanfar, Nile M. ; Loudon, David |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 31.2009, 1 (28.12.), p. 116-133
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Saved in:
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