Piloting personalization research through data-rich environments : a literature review and future research agenda
Khalid Mehmood, Katrien Verleye, Arne De Keyser and Bart Larivière
| Year of publication: |
2023
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|---|---|
| Authors: | Mehmood, Khalid ; Verleye, Katrien ; De Keyser, Arne ; Larivière, Bart |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 34.2023, 3, p. 520-552
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| Subject: | Consumer experience | Digital | Individualization | One-to-one marketing | Personalization | Systematic literature review | Technology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-10-2021-0405 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338187