The US brand personality : a Sino perspective
Year of publication: |
2013
|
---|---|
Authors: | Rojas-Méndez, José I. ; Murphy, Steven A. ; Papadopoulos, Nicolas G. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1028-1034
|
Subject: | Markenimage | Brand image | Amerikanisch | American | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour | China |
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