Platforms : a multiplicity of research opportunities
Year of publication: |
2015
|
---|---|
Authors: | Sriram, S. ; Manchanda, Puneet ; Bravo, Mercedes Esteban ; Chu, Junhong ; Ma, Liye |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 2, p. 141-152
|
Subject: | Platforms | Two-sided markets | Internet commerce | Simultaneity | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | Internet | Marktstruktur | Market structure | Theorie | Theory | Digitale Dienste | Web-based service |
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