Political branding : the new-age mantra for political leaders and parties
Amit Kumar, Somesh Dhamija and Aruna Dhamija
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Kumar, Amit ; Dhamija, Somesh ; Dhamija, Aruna |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 4, p. 46-53
|
| Subject: | Politische Partei | Political party | Markenführung | Brand management | Politiker | Politicians | Wahlverhalten | Voting behaviour | Politische Willensbildung | Political opinion formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635593