Portfolio Strategy for Luxury Partner Brands : Strategic Guidelines
Year of publication: |
2012
|
---|---|
Authors: | Uggla, Henrik |
Other Persons: | Lashgari, Maryam (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Portfolio-Management | Portfolio selection | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. IX, No. 2, June 2012, pp. 18-28 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 31, 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik, (2012)
-
Leveraging the Luxury Partner-Brand : Strategic Portfolio Motives
Uggla, Henrik, (2011)
-
Effects of organisational culture on brand portfolio performance
Laforet, Sylvie, (2017)
- More ...
-
Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik, (2012)
-
Brand portfolio prerogative : five challenges and research themes within brand portfolio management
Uggla, Henrik, (2012)
-
Brand Portfolio Prerogative : Five Challenges and Research Themes within Brand Portfolio Management
Uggla, Henrik, (2012)
- More ...