Positioning : a review
Year of publication: |
2006
|
---|---|
Authors: | De Mel, Sandy |
Published in: |
2006 Business & Economics Society International Conference ; Vol. 1. - Worcester, Mass.. - 2006, p. 46-54
|
Subject: | Fußball | Football | Profisport | Professional sports | Marketingmanagement | Marketing management | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Großbritannien | United Kingdom |
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