Positioning and branding tourism destinations for global competitiveness

Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin

"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry." - Provided by publisher

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Year of publication:	[2019]
Authors:	Mohd Hafiz Hanafiah (also ed.)
Other Persons:	Rahmat Hashim (ed.) ; Mohd Raziff Jamaluddin (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Tourismusmarketing \| Tourism marketing \| Tourismusmanagement \| Tourism management \| Internationaler Wettbewerb \| International competition \| Destinationsmarketing \| Positionierung <Marketing>
Description of contents:	Table of Contents [gbv.de]

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Extent:	xviii, 332 Seiten Illustrationen
Series:	Advances in hospitality, tourism, and the service industry (AHTSI) books series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references Enthält 11 Beiträge
ISBN:	978-1-5225-7253-4 ; 978-1-5225-7254-1
Classification:	Wirtschaftsgeographie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011963969