Power of point of purchase advertising
Ben Menin and Arthur E. Benning, with Lee Edwards Benning
| Year of publication: |
1992
|
|---|---|
| Authors: | Menin, Ben ; Benning, Arthur E. ; Benning, Lee E. |
| Publisher: |
New York, NY [u.a.] : AMACOM, American Management Assoc. |
| Subject: | Werbung | Point of sale |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 326 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8144-5018-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004134021