Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Year of publication: |
2023
|
---|---|
Authors: | Choudhury, Archita Pal ; Kundu, Amit ; Sarkar, Dev Narayan ; Bhattacharya, Arabinda |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 1, p. 146-177
|
Subject: | Banking sector | CFA | EFA | India | Marketing practices | Marketing strategy | Practitioners | Relational marketing | SEM | Study | Transactional marketing | Indien | Marketingmanagement | Marketing management | Bank | Marketing |
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