Predicting brand equity by text-analyzing annual reports
Chun-Yao Huang, Ping-Yu Liu and Shao-Ming Xie
| Year of publication: |
2020
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|---|---|
| Authors: | Huang, Chun-Yao ; Liu, Ping-Yu ; Xie, Shao-Ming |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 3, p. 300-313
|
| Subject: | annual report | brand equity | prediction | text analysis | Prognoseverfahren | Forecasting model | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319883201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231180