Predicting firm market performance using the social media promoter score
Year of publication: |
2022
|
---|---|
Authors: | Chung, Sunghun ; Shin, Donghyuk ; Park, Jooyoung |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 545-561
|
Subject: | Content analysis | Customer loyalty index | Semiparametric regression models | Sentiment analysis | Social media metrics | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
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