Preface: Social embeddedness and online consumer behaviour
Alternative title: | Social embeddedness and online consumer behaviour |
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Year of publication: |
2011
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Authors: | Hess, Thomas ; Lang, Karl H. ; Xu, Sean Xin |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 21.2011, 3, p. 157-159
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Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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