Preface to marketing management
J. Paul Peter and James H. Donnelly
| Year of publication: |
2006 ; 10. ed., internat. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul |
| Other Persons: | Donnelly, James Howard (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | Management |
| Extent: | XIV, 254 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2002 |
| ISBN: | 0-07-111635-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004824423