Preis und Prestige : Effekte von Verkaufsförderungen auf Prestigemarken in der Automobilindustrie
Hanna Schumacher
| Year of publication: |
2015
|
|---|---|
| Authors: | Schumacher, Hanna |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kfz-Industrie | Automotive industry | Markenimage | Brand image | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Deutschland | Kraftfahrzeugindustrie | Sales-promotion | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XVII, 202 S. Ill 21 cm x 14.8 cm, 298 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Karlsruher Inst. für Technologie (KIT), Diss., 2014 |
| ISBN: | 3-658-10701-4 ; 978-3-658-10701-7 ; 978-3-658-10702-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349591