Extent: | 517 Seiten Diagramme 22 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
Language: | German |
Notes: | Literaturverzeichnis: Seite 481-509 |
ISBN: | 3-17-016670-0 ; 978-3-17-016670-7 |
Classification: | Marketing ; Betriebswirtschaft: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001481542