Extent: | 199 S. graph. Darst. |
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Series: | UTB ; 1123 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | German |
Notes: | Mit 46 Abb. u. 6 Tab. - Literaturverz. S. 186 - 195 |
ISBN: | 3-437-40110-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010963