Price competition with repeat, loyal buyers
Year of publication: |
2007
|
---|---|
Authors: | Anderson, Eric ; Kumar, Nanda |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 5.2007, 4, p. 333-359
|
Publisher: |
Springer |
Subject: | Price promotions | Promotion depth and frequency | Loyalty |
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