Price knowledge and price expectations : their role for customer relationship marketing of telecommunications providers
Doreén Pick
| Year of publication: |
2022
|
|---|---|
| Authors: | Pick, Doreén |
| Published in: |
Commodity Marketing : Strategies, Concepts, and Cases. - Cham : Springer International Publishing, ISBN 978-3-030-90657-3. - 2022, p. 119-140
|
| Subject: | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Deutschland | Germany |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-90657-3_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271978