Price Promotion for Emotional Impact
Year of publication: |
2014
|
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Authors: | Aydinli, Aylin |
Other Persons: | Bertini, Marco (contributor) ; Lambrecht, Anja (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Emotion | Preismanagement | Pricing strategy | Polen | Poland | Verkaufsförderung | Sales promotion |
Description of contents: | Abstract [papers.ssrn.com] ; Abstract [doi.org] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Vol. 78, No. 4, 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 9, 2014 erstellt Volltext nicht verfügbar |
Other identifiers: | 10.2139/ssrn.1892764 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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