Consumer Reactance to Promotional Favors
Year of publication: |
2020
|
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Authors: | Bertini, Marco |
Other Persons: | Aydinli, Aylin (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Werbung | Advertising | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (46 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Retailing, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 30, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.2804455 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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