Pricing diagnosis-based services when customers exhibit sunk cost bias
Year of publication: |
2018
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Authors: | Kong, Guangwen ; Rajagopalan, Sampath ; Tong, Chunyang |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 7, p. 1303-1319
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Subject: | pricing of services | bounded rationality | sunk cost bias | diagnostic services | Sunk Costs | Sunk costs | Begrenzte Rationalität | Bounded rationality | Preismanagement | Pricing strategy | Theorie | Theory | Dienstleistungssektor | Service industry | Systematischer Fehler | Bias |
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