Pricing strategies : a marketing approach
Year of publication: |
[2012]
|
---|---|
Authors: | Schindler, Robert M. |
Publisher: |
Los Angeles : Sage |
Subject: | Preismanagement | Pricing strategy | Preispolitik | Marketingmanagement |
Description of contents: | Table of Contents [gbv.de] |
-
Tacit knowledge augmented customer relationship management systems : an empirical investigation
Basit, Abdul, (2017)
-
Myopic and far-sighted pricing strategies in a duopoly market with e-WOM effect
Wu, Jianghua, (2018)
-
Consumer return policies in competitive markets : an operations perspective
Huang, Tingliang, (2018)
- More ...
-
The Round‐Number Advantage in Consumer Debt Payoff
Isaac, Mathew S., (2020)
-
The importance of attractive prices in pricing dynamics
Aalto-Setälä, Ville, (2006)
-
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B., (2009)
- More ...