Pricing to gain wholesalers' selling support
Year of publication: |
1962
|
---|---|
Authors: | Warshaw, Martin R. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 26.1962, 3, p. 50-54
|
Subject: | Preisgestaltung |
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