Primary and secondary effects of emotions on behavioural intention of theatre clients
Year of publication: |
2010
|
---|---|
Authors: | Palmer, Adrian ; Koenig-Lewis, Nicole |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 13/14, p. 1201-1217
|
Subject: | Emotion | Kundenzufriedenheit | Customer satisfaction | Theater | Theatre | Marktforschung | Market research | Großbritannien | United Kingdom |
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