Principles of marketing
Philip Kotler; Gary Armstrong
| Year of publication: |
2001 ; 9. ed., international ed.
|
|---|---|
| Authors: | Kotler, Philip ; Armstrong, Gary |
| Publisher: |
Upper Saddle River, N.J. : Prentice Hall International |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung Ill., graph. Darst. 1 CD-ROM 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1999 One CD-ROM in pocket attached to inside back cover. - Includes index. - Previous ed.: 1999 pbk. ; : No price |
| ISBN: | 0-13-028329-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001534179