Private label sourcing negotiation: premium PL from dual brander
Year of publication: |
2018
|
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Authors: | Choi, Seung-chan |
Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 135-142
|
Subject: | Premium private label | Equilibrium | Negotiation | Distribution channel | Vertriebsweg | Handelsmarke | Store brand | Verhandlungen | Negotiations | Einzelhandel | Retail trade | Verhandlungstheorie | Bargaining theory | Einzelhandelspreis | Retail price |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-319-92084-9_15 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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