Private labels are back in fashion
Year of publication: |
1987
|
---|---|
Authors: | Salmon, Walter J. |
Other Persons: | Cmar, Karen A. (contributor) |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 65.1987, 3, p. 99-106
|
Subject: | Handelsmarke | Store brand |
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