Split-second recognition : what makes outdoor advertising work?
Year of publication: |
2009
|
---|---|
Authors: | Meurs, Lex van ; Aristoff, Mandy |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 1, p. 82-92
|
Subject: | Außenwerbung | Outdoor advertising | Markenartikel | Brand | Werbewirkung | Advertising effects |
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