The role of branded retail in manufacturers' international strategy
Year of publication: |
2011
|
---|---|
Authors: | Ilonen, Laura ; Wren, Jody ; Gabrielsson, Mika ; Salimäki, Markku |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 39.2011, 6, p. 414-433
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Retailing | Selling methods | International trade | Globalization |
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