Product and services management
George J. Avlonitis and Paulina Papastathopoulou
| Year of publication: |
2006
|
|---|---|
| Authors: | Aulōnitēs, Geōrgios I. |
| Other Persons: | Papastathopoulou, Paulina (contributor) |
| Publisher: |
London : SAGE |
| Subject: | Produktivität | Productivity | Dienstleistungssektor | Service industry | Dienstleistungsmanagement | Service management | Management | Dienstleistungsbetrieb | Produktpolitik | Innovationsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | Online-Ressource (viii, 270 S.) Ill. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Cover; Contents; Chapter 1 - The Product as an Economic Variable; Chapter 2 - Types or Product Decisions; Chapter 3 - Product Life Cycle and Marketing Strategy; Chapter 4 - Evaluation of Product/Service Portfolio; Chapter 5 - New Product/Service Development and Portfolio Models; Chapter 6 - Pre-Development Activities of New Products and Services; Chapter 7 - Development, Testing and Launching New Products and Services; Chapter 8 - Successful Adoption and Diffusion of New Products and Services; Chapter 9 - Identification and Revitalization of Weak Products and Services Chapter 10 - Evaluation of Weak Products/Services and Elimination StrategiesChapter 11 - Organizational Arrangements for Developing, Managing and Eliminating Products and Services; Appendix 1: New Product Budget; Index Electronic reproduction; Available via World Wide Web |
| ISBN: | 1-4129-0864-7 ; 1-4129-0865-5 ; 978-1-4129-0864-1 ; 978-1-4129-0865-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012674859