Product innovation and sustainable marketing : effects on consumer innovativeness
Year of publication: |
2019
|
---|---|
Authors: | Sun, Yang ; Weng, Chen ; Liao, Zhongju |
Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 31.2019, 7, p. 765-775
|
Subject: | Customer innovativeness | product innovation | sustainable marketing | time perspective | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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