Product innovation through political and non-political influence tactics
Kwaku Atuahene-Gima, Charles Blankson, Esi A. Elliot, Emily Clay
| Year of publication: |
2023
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|---|---|
| Authors: | Atuahene-Gima, Kwaku ; Blankson, Charles ; Elliot, Esi A. ; Clay, Emily |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 35.2023, 4, p. 349-373
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| Subject: | decisionmaking process | marketing strategy | political and non-political influence tactics | product innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445871