Product placement im Fernsehen : medien-, urheber- u. wettbewerbsrechtl. Grenzen
von Rolf Sack
| Year of publication: |
1987
|
|---|---|
| Authors: | Sack, Rolf |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 9.1987, 3, p. 196-200
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| Subject: | Werbemittel | Promotional materials | Hörfunkwerbung | Radio advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001039819