Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Mike Schultz ; John E. Doerr
| Year of publication: |
2009
|
|---|---|
| Authors: | Schultz, Mike ; Doerr, John E. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Dienstleistung | Marketing | Markenbekanntheit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 332 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-43899-1 ; 978-0-470-43899-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004943510