Profit maximization through new-product marketing planning and control
David B. Learner
| Year of publication: |
1968
|
|---|---|
| Authors: | Learner, David B. |
| Published in: |
Applications of the sciences in marketing management. - New York, NY [u.a.] : Wiley. - 1968, p. 151-167
|
| Subject: | Absatzplanung | Absatzkontrolle | Gewinn |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614904