Demon: A management planning and control system for successfully marketing new products
David B. Learner
| Year of publication: |
1964
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|---|---|
| Authors: | Learner, David B. |
| Published in: |
Proceedings of the ... National Conference of the American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610441-1. - Vol. 47.1964, p. 393-408
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| Subject: | Absatzkontrolle | Absatzplanung | Produkt | Neues Produkt |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614901