Profitability analysis by market segments
Year of publication: |
1973
|
---|---|
Authors: | Beik, Leland L. ; Buzby, Stephen L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 37.1973, 3, p. 48-53
|
Subject: | Betriebsertrag | Absatzkosten |
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